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Dive into the world of content packaging with April, a B2B marketing leader known for her fresh perspective. In this episode, we explore the power of original research and problem-solving content that resonates. Discover how to captivate your audience by packaging your content in various formats tailored to different learning styles. Uncover the challenges of content noise and the importance of delivering value quickly. Explore goal-oriented channel selection, leveraging top-of-the-funnel organic social reach, and the untapped potential of TikTok. Gain invaluable insights into aligning with PR/Comms for a strategic content approach and expanding your audience understanding. Join us to revolutionize your content strategy and drive meaningful engagement.
