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On this episode of Get A Word In Adam talks with Andy Prystanski, Head of Content for Lattice.com. This episode has great insight about what’s working, and the use of data in marketing content to give organizations an edge.
Show Notes:
– 3:39 – What’s working in content marketing
– 5:05 – What isn’t working in content marketing
– 6:06 – How metrics can affect reader trust
– 9:28 – How to measure podcast metrics
– 10:21 – What channels are working well for content marketing
– 12:19 – If you had to focus on one thing for 12 months, what would it be?
– 14:23 – Episode Summary
Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
