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On this episode of Get A Word In Adam talks with Andy Przystanski , Head of Content for Lattice.com. This episode has great insight about what’s working, and the use of data in marketing content to give organizations an edge.
Show Notes:
– 3:39 – What’s working in content marketing
– 5:05 – What isn’t working in content marketing
– 6:06 – How metrics can affect reader trust
– 9:28 – How to measure podcast metrics
– 10:21 – What channels are working well for content marketing
– 12:19 – If you had to focus on one thing for 12 months, what would it be?
– 14:23 – Episode Summary
Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
