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Join Gwen, VP of Brand at Sinch, as she shares her expertise in building strong brands and leveraging them as a competitive edge. Explore the importance of delivering value, establishing trust, and becoming a trusted advisor. Discover the pitfalls of gated content and single-use resources, and unlock the potential of social sharing and interaction. Dive into effective channels for B2B tech, including LinkedIn and the untapped opportunity of YouTube. Gain insights into focusing strategies based on objectives, from SEO-driven website traffic to thought leadership and targeted social media growth. Don’t miss this episode packed with practical strategies for elevating your brand in a crowded market.
