On this week’s episode of Get A Word In, Adam talks with Shelley Kilpatrick, Content Marketing Manager at BigCommerce. Shelley has some great insights, but some of the best are that we shouldn’t create content just for content’s sake; it needs to be helpful content to our users. The other great insight is the importance of creating content that supports existing customers, not just content for new customers.
2:43 – What’s working in content marketing
3:44 – Exciting things that are coming up in content marketing
4:59 – What’s not working in content marketing
8:45 – What marketing channels are working well
10:08 – Content for content’s sake
12:04 – What she would focus on
13:26 – Creating content for customers
14:15 – Episode recap
15:42 – Final thoughts from Shelley
Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.