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Discover the power of putting your customers at the forefront of your business in our latest episode featuring Lawrence McGlown. Join us as we explore the pitfalls of educational content driven by self-interest and the transformative potential of transparency and storytelling. Lawrence shares insights on understanding different buyer types and the importance of customizing content and experiences to resonate with their unique needs. From leveraging podcasts, LinkedIn, and Instagram to going deep into buyer behavior styles, this episode equips you with the strategies to lead with the voice of your customer. Tune in for valuable insights on elevating your marketing strategies and unlocking the true potential of customer-centricity.
