In content marketing, videos work. People don’t have time to read, but they can watch a quick video. And, video production quality doesn’t have to be high; it just needs to be authentic. Organic social media and old social platforms are declining. People are more on Instagram Reels and TikTok and prefer short, sharable, informative videos.
Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.