This post was originally published on this site
Chaundra Luckett, Chief Marketing Officer at CHRIS180, understands the importance of marketing content for building a nonprofit’s donor base. In this episode, Chaundra and host Adam Walker discuss the different types of content produced for fundraising and programming, including printed newsletters, email graphics, peer-to-peer fundraising, and pamphlets. Chaundra emphasizes the importance of repurposing content, such as honoree videos, client testimonials, and blog posts, to benefit multiple audiences and save time and resources.
