Original research is content marketing gold

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Meisha Bochicchio is the Senior Content Marketing Manager for Goldcoast, a digital events platform that is built specifically for B2B marketers to drive pipeline and revenue through events. Meisha believes original research is a powerful tool for B2B and SaaS companies. Original research and content set your company apart from the rest — it’s unique and can be owned by your organization. In this episode, Meisha and host Adam Walker discuss original research, human-first content, trying zero-click LinkedIn content, and creating core content that can then be repurposed. 

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