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How did Wayne Pelletier double his social connectivity? In this episode, he highlights the power of community participation for successful marketing. He discusses his involvement in various communities like Slack communities, Fuse, and Buero of Digital, and notes how engaging with these communities has not only produced referrals for his business but also fostered a sense of belonging. This episode emphasizes the importance of building relationships and being an active participant in communities rather than just a passive observer. Tune in to learn how doubling down on community participation creates a more engaged and connected audience, leading to increased brand loyalty and advocacy.