In this episode, we explore the latest trends and strategies in content marketing with a focus on user-generated content (UGC) and search engine optimization (SEO). Our guest, Ross Briggs shares insights on how businesses can effectively leverage UGC to build a strong marketing community and engage their audience. Also discussed, is the importance of diversifying marketing channels, including SEO and email marketing, to avoid being overly reliant on one platform. This episode dives into challenges of standing out in today’s crowded digital landscape and how to find what channels work best for your business. Whether an established marketer or just starting out, this episode offers listeners valuable tips and insights on how to take your marketing efforts to the next level.