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Starting in journalism and transitioning to travel industry content creation, Lucia Novara has honed her skills in connecting content in a meaningful way for travelers. In this episode, Lucia, the Head of Content for Enchanting Travels, shares her insights on creating authentic content that adds value, meeting your audience where they are, and the power of user-generated content. She also discusses the challenges of organic social growth, the importance of having a content strategy, and the role of SEO in content marketing. Tune in to learn from a seasoned content creator and retired journalist on how to create compelling content that resonates with your audience.
