Why you should create content that helps people

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Why should you create content that helps people? Michelle King is the Principal & President of Reputation INK, a B2B and professional services marketing and PR agency. In this episode, she shares what’s working and what’s not in content marketing. She believes content that helps people and solves problems is always successful because your audience are “informa-vores,” meaning that they scan content to get what they need. 

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