Finding the Right Podcast Release Frequency

Source: Artlist

Have you just launched your podcast and are now scratching your head, wondering how often you should release new episodes? We’ve all been there, trust us. The answer, as cliche as it might sound, depends on a lot of variables. But fear not! We’re here to break it down for you.

First and foremost, ask yourself this: How fast can you produce your podcast episodes? Production involves ideation, recording, and then editing. These steps require time, effort, and energy. So you need to figure out how quickly you can get through this process without sacrificing the quality of your work.

Secondly, and equally importantly, think about the nature of your podcast. Is it news-oriented, keeping listeners up-to-date with the latest happenings? Or maybe it’s a serial type where you’re telling a story over a longer course of time? The structure of your content will play a significant role in determining when and how often you should publish.

Contrary to what you might think, daily podcasts aren’t always the crowd-pleasers. In fact, weekly releases are often seen as the go-to norm in the podcast world. But hey, don’t let that overwhelm you! If churning out content every week feels like a stretch, that’s okay. You could always consider biweekly or even monthly options.

Remember, the frequency of your podcast should not only cater to your listener’s appetite but also fit comfortably into your schedule. You don’t want to promise a weekly podcast while juggling with ten other things and then find yourself unable to deliver. Creating content should be enjoyable, not a chore, and your audience will understand and appreciate quality over quantity.

So take a step back, reflect on these questions, and see what rhythm resonates with your personal circumstances. Once you have your answer, kickstart your podcast journey with a bang.

Happy podcasting!

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