The Power of Podcast Guest Follow-Up

Source: Artlist

Do you run a podcast? Are you inviting guests onto your show to share their knowledge and experiences? Did you know that there’s one hugely overlooked strategy, one that could help you grow your podcast exponentially?

Today we’re breaking it down for you. It’s all about podcast guest follow-ups!

When executed correctly, a good follow-up strategy can make a world of difference in promoting your show and building stronger relationships with your guests. So, let’s dive right into the details.

1. Send a Thank You Email:
This one is all about manners. Send your guest a thank you note after their appearance on your podcast to express your gratitude for their time and valuable insights. This step is vital as it fosters a solid guest-host bond.

2. Publish Date and Link:
Ensure your guests are well-informed about the exact day their episode will be published. This can be automated or done manually. Pro-tip: Send them the link to the show, this will make it easier for them to promote their episode.

3. Shareable Social Media Assets:
Making it easy for your guests to promote their episode will drive more traffic to your podcast. So, provide them with graphics they can share on their social media handles. This could be a fun graphic featuring them (and maybe you, just a tad less prominently), the podcast title, or an exciting quote from their episode.

4. Quote Graphics and Sample Text:
One step further in your quest for effortless guest promotion is providing pull quote graphics and pre-written captions that they can quickly pop onto their social media with minimum hassle but maximum impact. In your sample text, recommend tagging – you, your company, your podcast, anything relevant – in their social posts to increase your reach and visibility.

5. Final Follow-Up Post:
When the show goes live, give them a shout-out on your own social channels and don’t forget to tag them. You could also send a final follow-up email that day, gently reminding them to publicize their episode.

By following these simple steps, you will reach a broader audience – your guest’s followers. Hence, growing your podcast will be a breeze. Not to mention, it’s a fantastic way to stay connected and nurture your relationships with guests.

Start implementing this strategy today to harness its power to boost your podcast growth! We promise it’s not as daunting as it might first appear. Happy podcasting!

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